Nigerian entrepreneurs sell products online

Chris and Tope Folayan are two brothers from Nigeria who have created a business which is getting desirable goods into the hands of their countrymen in a very unique way.  Founded in 2013, MallforAfrica is making it easier for Nigerians to place online orders for American and British products.  Typically these goods are difficult to find in the Nigerian retail market. Furthermore many online retailers don’t offer may products to African consumers because of burdensome customs duties and paperwork, shipping costs and fear of fraud. As Nigeria’s middle and upper classes have grown, so has the appetite for foreign goods. The company now sells products from more than 120 online retailers, including Amazon, Barneys, Bloomingdale’s and J. Crew. Among the most popular vendors are Children’s Place, Macy’s and an online retailer called Perfume Junkie, according to Mr. Folayan.

Leave a Reply

Your email address will not be published. Required fields are marked *